Tuesday, October 4, 2011

Excelsior Milano

Photo Credit: Excelsior Milano
Aside from the shows last week, the city of Milan was buzzing about the newly opened concept store, Excelsior Milano. The seven floor store by architect Jean Nouvel, is located in Galleria del Corso 4, the center of Milan. Excelsior boasts Women's, Men's, Accessories, Contemporary, Beauty, a cafe, restaurant, and a food mart.
The brands carried at Excelsior were in collaboration with Antonia Giacinti, of the famed ANTONIA boutiques in Milan. The vision of Antonia is certainly clear throughout the store.

Antonia Women's
Photo Credit: Excelsior Milano
Accessories
Photo Credit: Excelsior Milano
Antonia Men's
Photo Credit: Excelsior Milano
Being a buyer means being a great editor. Every single piece in Excelsior feels handpicked and meaningful. The merchandising by Jo Ann Tan is impeccable. And Men, do not assume this is just a store for the ladies. The selection for Menswear is unique and no fuss about it.


Though pictures were not allowed of the merchandise, I snuck in a few shots of the store.

Photo Credit: thefrontrowrunway.com

Photo Credit: thefrontrowrunway.com

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